Get Attention with Real Estate Postcards

When it comes to attracting attention to services offered or a new home that is now on the market, agents have a number of tools they can use. Real estate postcards are one of many but are very frequently looked over. A direct mailing campaign can be very successful when the agent puts thought and effort into what is actually being sent to prospects.

Agents send out real estate postcards for many different reasons. Some cards are made to announce the services that an agent offers. Other cards are made to promote a recent listing or what has sold in the neighborhood recently. When these cards are mailed, they are normally mailed to people that are in need of these services. Before an agent sends out direct mailing pieces, it is very important they have a campaign plan.

One of the biggest ways agents can ensure that a direct mailing campaign is successful is to make sure they know who their prospect is. Agents make a costly mistake when they assume that a one size fits all approach is best. That fails because the needs that a renter has is vastly different than the needs a prospective home buyer has. The differences in these two prospects are different and that difference has to be addressed with real estate postcards. When these direct mailing campaigns start, agents should address specific needs.

Agents that have taken the time to learn what their prospective clients need, they should take the time to create a real estate postcard that addresses those needs. When a person sees a piece of mail that is doesn't address any of their needs, they throw it away. When there is a mailing that they find applies to them, they are more likely to respond.

Agents also find themselves using a very general design and message for their real estate postcards. This is another mistake that selling agents make. When a prospect receives the multiple postcards in the mail and they look almost identical, there is nothing that will make them stop and pay attention to either. When an agent thinks about the different needs and campaigns they want to promote, they should create multiple campaigns and messages for their postcards.

There are many different advantages for using a real estate postcard. Agents are finding the cost of having a mass amount of postcards produced is actually cheaper than having a full page flyer made. They can have multiple campaign postcards created and the expense is still cheaper and the product smaller, eye catching. Full page flyers don't command attention.

Agents also find that real estate postcards are easily passed from one individual to another. Because these cards are smaller and sturdier than a flyer, if the recipient knows of someone that would be interested in what's being offered, they often pass the information along. Flyers are easily and quickly thrown aside.

When there is thought and effort put into a direct mailing campaign, responses can be generated. The agents that actually sit down and plan their real estate postcards design, message and distribution see more success than others. These agents make sure they know who they are marketing their services to, what they need and they design a postcard that will fit. When there is effort put into a direct mailing, there are remarkable results achieved.

Tori is a real estate expert who specializes in real estate postcards.