When you want to expand your business or launch new products the trade show exhibits will be a good idea. Whether you are just participating or hosting you will have to plan and present your booth in such a way that you attract customers. You have to set it up in such a way that the customers find it attractive and your booth should stand out when compared to the others. Here are few tips and you can get t help you out.
- Space- When you rent a booth you will occupy a few square as there will be too many participants and the venue will be quite small. You will have to set the display in such a way that you have enough space. If the customers feel the space is cramped then they will feel uncomfortable and will not stay for long. Keep the things that are essential. Make sure to keep a little free space for customers to talk, this space is good for prospective customers who will be interested in your business. By making arrangements you can be sure not to lose your prospective customers.
- Flooring- this is a very important as it gives a complete look to your booth. The standard means to cover your floor is the carpet. Apart from this you have the white masonite. Even this has its own advantages and one of that is to enhance your lighting as it reflects on the wall. You can also add your display your logo on the floor. By placing the logo on the floor you can make your booth look like a game of your favorite national basketball team.
- Greenery- the color green as a very healing effect and that could also be one reason why it is used in hospital walls. The color green can give a very refreshing look. Decorate your booth with plants and flower bundles. Choose the ones that are to be used carefully. The reason for this is because you would not like your trade show booth rental to have a dull look. Adding plants will not only give your booth a lively look but will also make customer feel comfortable. Take care to have live plants and not artificial ones.
- Wall- Though the wall is the background it is also very important component in your booth. You can add the lighting in such a way that it will make your display more noticeable. Bu doing so, you can expect more people visiting your booth. Usually the drapery that is used is not a wise choice and this can absorb the light like a sponge. Foam boards are good as this does not absorb the light. There are a few colors that you can choose from, this can be economical and you won't have to spend too much for this.
- Height usually, a standard booth only stands 10 to 12 feet. It is imperative that you find a suitable height for your trade show booth rental. If it will be too high, it would surely stand out but it may be awkward. On the other hand, too short booths will also affect the flow of human traffic as the people wouldn't be able to see you. The mentioned height range is ideal as it will accommodate the space that will be occupied by your signage above and will still give you more than enough space below to display your products. Your signage will surely be striking even from a distance.
- Colors-The colors you choose will sure make a difference in exhibit rentals. Make sure to choose your colors carefully as this should not make a blotch. Mixing colors is good but not for your booth. The rule will be to arrange the colors from light to dark by doing so, customers might not have a visual confusion.
These tips can surely help you add a zing for a more successful trade show exhibit.
Article by Mark Delacruz of PopAndExhibits. For more information on booth display rental and trade show exhibits, visit his site today.
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