How to Plan Your PPC Campaign Successfully

There are so many urban legends surrounding PPC, pay per click, advertising, and it they can seem to be both true and false. The reason things seem so contradictory has to do quite a lot with who is trying to teach you. Advertisers who aren't faring well are the ones who tend to think that their experiences are the only truth. The simple truth is that their failures were the result of them not taking the time to actually figure it all out. That's why all these people seem to say is negative press about the system being rigged and costly and unfair,etc. You can learn to make money with PPC advertising, but you must confront the learning curve and stay the course.


One thing that is no longer welcomed at Google AdWords are destination sites that only have a few pages. You can make a traditional type of site with content, but it does not have to be an authority type of site. You can greatly diminish your learning curve when you listen to folks who have been at it for years. We think that most likely the smallest type of site is roughly ten pages for a destination URL site. What you will want to do is make sure that you do not look like you are shoving the optin box in their faces. Sometimes, you cannot really rely on the predicted traffic that will come from Google. The AdWords traffic


estimator is not known for providing good estimates. It always sees traffic that we never see. So, for the purpose of checking traffic, use two or more tools every month. This will give you the chance to have better information to base your decisions upon.


Whenever you run a PPC ad campaign, you want to get people when they are in the final phase of the traditional keyword cycle: the buying phase. There are several phases of research people do, and this has been known for years, the gathering information phase all the way to buying. There are lots of different free teaching tools that will show you all of the various methods you can use to find "buying" keywords. Usually these are the keywords that get typed into the search engines by people who are shopping for something. This is why you need to put them into your campaigns; so that your ads will be what they see.


There is a lot that is under your control with PPC advertising, even though you may hear people disagree. There are some definite things that will help you become successful and one of those is learning. If you want to make things easier on yourself you need to learn from someone reliable and with a good reputation. Do your homework and use the smaller platforms to gain experience. One thing you need to realize concerning this discussion about pin profits is it can become as effective as you want; it depends on how you scale your promotions. A high percentage who start a business on the net do not have any idea, or much of one, about the power inherent in their personal thoughts and habits of thinking. We each have our own unique thinking habits and patterns that essentially become our reality everyday, and the influence they exert on your business is astounding. We tend to believe that only a certain percentage of people will realize how important attitude and belief are and will actively address it. If you have failed one hundred times over the years, well - things are not over yet; you know a little more and can learn the rest. Things like challenges are just your obstacles to overcome, and you can make up your mind on your own.