Are you the owner of a relatively small business, and are looking to grow your business? If so, then you're no doubt doing everything you can to boost your online efforts.
Whilst a fantastic online presence is essential for any business, if you run a small, local business then your efforts ought to be more concentrated on local search marketing (see - http://www.localsearchmarketing.co.uk for more details about local search marketing services). Local search marketing is what will help to put your business immediately before consumers in the local area.
Google Places can be incredibly beneficial for this.
What is Google Places?
If your business has a physical location, Google Places lets you list it with their search engines. This means that when someone searches for your services or products in the search engines, your business will be shown on Google Maps.
This will make it much easier for consumers to find your business, plus, it's the perfect chance for you to share your company's information with targeted traffic.
There are a lot of very apparent advantages to using Google Places for your business. For instance, it is able to put your business directly in front of targeted search users looking for your services and products. Furthermore, having a place on a reputable listing like Google Places helps your business to appear more trustworthy - especially when you're listed among some of the greatest competitors in the area. A good presence on the social networking sites, such as Facebook (see - Facebook page for business), will also help you to achieve this.
Why Do You Need Google Places?
If you're not on Google Places, then you're putting yourself at a serious disadvantage. The reason being the majority of companies are already listed with the search engine. This means that any search users looking in the local area for your services or products, will bypass you and go straight to the first business they see on Google Places.
As a smaller business you probably rely on local customers. So, in order to grow your business you need to make it easy for customers to find you. Google Places gives an exact geographic location.
What Are You Waiting For?
Google Places is a totally free service - so what's stopping you? A free, online tool like this could do wonders to help grow your local business - so what are you waiting for?
For more information and help with local search marketing for your business, see - Google places business listing.
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