Mobile marketing is a proven way to access an enormous and potentially untapped audience, for your products and services. Nearly everyone owns a type of mobile device, like tablets, phones, etc.
So many people acess the internet via mobile devices these days that if your site is not mobile-optimised you will be misiing out, no matter your niche. Whether its a site for instant payday loans from payday lenders or payday loan lenders or a large ecommerce store, the same principles apply.
Start by building a good database. Avoiding just adding cell phone numbers to your mobile marketing database. Having cell phone numbers requires that you have the person's permission first. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Don't send random messages to your customers. Every message you send them should be relevant and useful. Texting random phrases is the quickest way to kill a marketing campaign. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
When you are gearing your website towards mobile users, remember brevity is a virtue. Avoid long-winded product descriptions or complicated pages filled with links. Be sure your message gives the user a chance to take an action, and make that action simple. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Mobile marketing comes down to the concept of "saying more with less" when it comes to your promotional content. Customers visiting your mobile site do not have the time to dig down into page after page of bloated, keyword-stuffed content to get the valuable information they want. Content for your mobile marketing site has to be brief, simple, and useful.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. You can see how well you do by how long you last, not always by your sales. The use of this formula will help you create a successful campaign with long-term effectiveness.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Follow the same principles you have used in your previous campaigns.
Just like your regular business website, your mobile site should be search engine optimized. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
If you use social media networking to help market your business, make sure you include the link on your site. It's more probable that people will search from your site, than they will do the extra work to see if you have a Facebook or Twitter account.
If you decide a mobile app would be something that may help, you have to make sure that your customers shall find it convenient and helpful. An app which doesn't actually serve a purpose will be overlooked and ignored.
Add maps and directions to your website that are mobile friendly. Navigation is one of the most common things that people use mobile devices for. Allow them to contact you easily. Ensure that your maps can be easily read on the small screen of the average mobile device. Linking to Google maps also looks good to search engines.
Mobile marketing is a great way to attract more customers, but make sure that your mobile marketing campaign works cross platforms. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.
The future of mobile marketing is amazingly bright. Demand for mobile gadgets is not slowing. Pretty soon most people will have a mobile phone, making mobile marketing a highly profitable way to promote products and services. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Have fun!
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