If you end up building a business, you have to promote it. A whole bunch of books have been written about other ways to promote your online business, but this text will have a look at simply one among them. (The ideas discussed might apply to many of the rest as well.) Allow us to look only at printed promotional materials being sent in bulk: brochures, letters, post playing cards, or something else.
One theory says that quantity is a very powerful factor: "It is a numbers sport," they say. Another theory holds that limited but targeted mailing with very costly, very skilled items produces a higher return on investment. Different theories fall someplace in the middle. So it is time to have a look at the logic behind them all.
Amount: one thousand items mailed will produce a higher response than one hundred pieces.
Quality: one thousand excessive-quality items will produce a higher response than one thousand low-quality pieces.
The apparent conclusion is that both quantity and quality are factors in response. Anyone stuck on the concept the best way to increase response is to increase quantity is missing half the equation, and costing the company a bucketload of money.
One of the simplest ways to increase response is to increase both quantity and quality. And when you might have a limited finances, it is a complete lot cheaper to increase quality first, then improve quantity as the finances permits. Even you probably have a big finances, why would you send out extra of a promotional piece that may very well be better? Make it better first, then send out extra of them.
What does better imply? What's increased quality? Quality is a spread, from terrible to stunning. It is normally fairly straightforward to move something in the direction of "better," at the least a little.
Promotional items, except they are already nearly gorgeous, are particularly straightforward to make better. Simply proofread them, or have an experienced proofreader do so. An astonishing variety of mailings include misspellings, grammatical errors, missing words, wrong words, or inconsistencies, all of which a great proofreader can catch. Like it or not, these flaws reflect on your company. They exhibit, in black and white and coloration, that your organization does not place much importance on quality. It's possible you'll not wish to believe it, but an upside-down apostrophe can cost you a sale.
Now the query becomes, if you have to select between increased quality and higher quantity, how do you make the choice? As an illustration, you possibly can use a greater printer who prices slightly extra, but subsequently you will not be capable of afford as much postage. Or perhaps the proofreader prices you $50 that will have gone to postage.
The answer again responds to logic. Lowering quantity decreases response. Increasing quality increases response. So do every thing you may to increase quality first, with out lowering quantity. Do the free issues, at the least, like studying it and re-studying it, looking for errors. Get many opinions on the design and wording. Rewrite it if you can also make it better.
In the meantime, improve the standard of the mailing list. Go over it with a superb-tooth comb, to verify names and addresses are spelled correctly (yes, it is true: some potential clients will throw away a mailing piece if you happen to misspell their identify or street identify). Every error, again, reflects on your company. Take names off the listing when their mail comes back. The money you save in wasted postage can go to growing quality of the mailing piece. Or to changing the dangerous names with good ones.
To sum it up, there is no such thing as a battle of quantity versus quality. Both are needed, and both deserve your attention. Send out extra, but send out better also.
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Taylor has been writing articles on-line for nearly 3 years now. Not only does this author focus on Advertising and Multimedia, you can too take a look at his newest web site on find out how to convert MOV to AVI with MOV to AVI converter which also helps people find the best MOV to AVI converter on the market.
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