Establishing Quality Relationships With Your Customers To Improve Your Business

Businesses, by nature, would focus their energy trying to win new customers by marketing their product or service and gaining their trust. This is a very obvious fact for the average person. Most businesses though, particularly those online, forget to realize the importance of following through with existing customers. We should look at a sale as a way not just to add a new customer, but also to keep this new customer for the long haul by establishing a long-term relation.

It takes much more effort to win a new customer than to maintain a relationship with an existing customer. We strongly believe that you, as a business owner, should consider maintaining customer relationships to be just as important, if not more important, than adding new customers. Keeping established customers and making them feel valuable is a snap. Follow-through, or follow-up, is the key to everything, my business-minded friends.

All it takes is a few minutes of your time a few weeks after the sale to compose an email or give the customer a courtesy phone call. Try to make it a personal goal to contact every customer that buys your product or service within 2-3 weeks after a sale.

Is this time-consuming? It certainly would. But is it time well spent? Absolutely! Not only do we as business owners have a chance to hear our customers out and see how they can suggest ways to improve the product, we also develop a lasting relationship with the customers this way.

People may live busy lives for the most part, but they'll be pleasantly surprised to hear from the person they bought the product from. Observe a little closer and you'll notice that it's very rare for online businesses to go this extra mile.

Customers appreciate it when their voices are heard, and hate it when they feel shut out. A customer would be tempted to jump ship if the business they're dealing with routinely ignores their suggestions and feedback.

Value your present customers because they are the heart and soul of your operation. When an existing customer likes what you're doing and spreads the word to people they trust, there's seldom nothing that rival companies can do to take them away. Value the business of your existing customers. Go out of your way to communicate with them. Without following up, your customers may most likely consider their alternative options to your product or service.

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